Successful people are constantly vigilant of their competitive environments. News is a continuous signal that may indicate emerging threats or opportunities. Yet, news volumes have exploded over the past decade to now included blogs, message boards, Google Alerts, videos and social media content including Twitter. Some competitive ecosystems can see thousands of potentially relevant news signals every day. To make matters more complicated, competitive patterns can emerge from distant parts of the globe in our hyper-connected society. There are simply not enough hours in the day for any unassisted human to seek out, filter, read and understand the context of his or her news.
Recent solutions to this news problem have focused on "social discovery." In social discovery, a news consumer will be prompted with potentially interesting articles from a community of related people as in Linkedin, Facebook, Google+ or Twitter communities. While this form of sharing can be useful, social discovery can become an "echo chamber" of common beliefs that often fall into the trap of "confirmation bias." Social discoveries can also be limited to contemporaneous sharing that fails to connect the dots among articles over any extended time.
- Start with the news sources that our members trust, including member Google Alerts and Twitter feeds
- Integrate relevant new sources that might produce surprises
- Discover competitive patterns for which our members need awareness
- Reveal relevant articles that are associated with competitive patterns
- Display patterns and news in animated video game like interfaces that are extremely fast in insight delivery
- Enable pattern tracking that can lead to hypotheses and anticipation of future events
In a specific example out of many in the wireless sector, the News Radar clearly displayed the disruptive nature of "Tablets" since the start of 2010. In January, the topic was rather sleepy at the periphery of the News Radar. But over the succeeding months, with the important component of "iPad" news, the topic of Tablets would be drawn into the radar center with many connections to specific applications and application platforms. As the market topic of "Tablets" became more important, the operators, manufacturers and applications that were connected to it, also became more prominent in the wireless market, while other companies and technologies that were not connected became less prominent. Based on the market success of Apple's application platform and devices (including iPad and iPhone), Apple's market value passed Microsoft for the first time in history. Boom, Indeed: Apple Passes Microsoft In Market Cap. This ascendancy of Apple was analyzed article by article out of hundreds of thousands of news articles in the first half of 2010 by News Patterns engines, Radars and analysts.